Digital Marketing & Development
Copywriting, Marketing, and Development skills; helping businesses generate more leads and grow.
Generating 66 new patients in one month for a local physiotherapy clinic. Developing an automated landlord management app. Designing and building a free online tools site.
66 New Patients in One Month
In an industry where pricing is ultimately very competitive, the real driver of growth isn’t charging more, it’s getting more new people through the door. More people treated means more revenue, more word of mouth, and more long-term value for the clinic.
I didn’t just set up a Google Ads campaign; I built it around the exact problems people were facing and the exact outcomes they were looking for, speaking to them directly.This positioned the clinic not as just a good idea, but as the solution for those patients.
In the first full calendar month the campaign was active, it helped the clinic generate 66 new patients.
Instead of chasing the crowd, I positioned the clinic directly in front of those most ready to act, and more importantly, showed them exactly what they needed to hear in order for them to feel confident in doing so.It wasn’t about spending more, it was about reaching the right people, at the exact moment they were searching, and giving them everything they needed to feel confident in taking the next step.That shift unlocked a flow of booking-ready traffic that most clinics (and even agencies) completely overlooked.

What excites me most is that this didn’t stop here; the system created momentum, and the following month, growth climbed by over 60% compared to launch.
Early Access Available Now
The JackTools App is a property maintenance automation platform designed for self-managing landlords. It replaces the constant back-and-forth between tenants and contractors with an intelligent system that understands messages, makes decisions, and executes actions automatically.
Instead of manually coordinating every issue, landlords can rely on a system built to resolve maintenance problems end-to-end, with minimal involvement required.Self-managing landlords often spend a disproportionate amount of time handling repetitive, time-sensitive tasks, coordinating access, chasing replies, interpreting vague messages, and juggling multiple jobs across different properties.This work is not only inefficient but mentally draining and difficult to scale.JackTools addresses this by acting as an automation layer between tenants and contractors: it interprets communication, extracts intent, decides the next step, and executes it seamlessly, keeping the landlord informed without requiring constant input.Or any at all... really.
JackTools.co.uk
Jack Tools is a fast, beautifully designed, mobile-first collection of over 50 free utility tools, spanning everything from calculators and generators to micro-games and quick-use utilities.Each tool is intentionally focused, solving one specific problem cleanly without clutter or distraction.
While tools in this category are often functional but forgettable, Jack Tools is built differently, with a focus on exceptional user experience, instant performance, and a consistent, recognisable design language.Every interaction is designed to feel smooth, tactile, and satisfying, creating an experience that feels premium despite being completely free.At its core, Jack Tools is built around simplicity and zero friction. There are no logins, no delays, and no unnecessary steps, users can open a tool and use it instantly.Combined with a visually distinct style, glass effects, subtle glow, and fluid motion, this creates a product that not only delivers utility but encourages exploration, with users naturally moving between tools like meal generators, calculators, property and finance tools, randomisers, and more in a single session.
Marketing & More
I’ve shown you what I can do and some of the projects I've worked on; now let’s talk about how similar systems can benefit you.
Press the button in the bottom right to schedule a call with me, or feel free to send me an email at [email protected]
Quick Walkthrough
The three levers (Intent · Message · Path), proof, and the destination plan.
What you’ll see
> The shift that unlocked booking-ready traffic (not more spend).> Proof: 66 new first-time patients in month one; 60% higher the next.> Destination plan: Use your site if it’s favourable; otherwise a brand-matched /book-now or call-first.
No client names or finances shown. Clinic records anonymised.