How I helped a physiotherapy clinic add 66 new patients in one month—with growth compounding by 40%.

One clinic’s growth story

Killer Case Study: Physiotherapy

The ProblemWhen I first connected with a physiotherapy clinic in Northampton, they shared a similar frustration I’ve heard from many clinic owners:"We’ve tried ads before, but they always made us feel so uncertain—yielding more worry than results, and just weren’t giving us what we were looking for."In an industry where pricing is ultimately very competitive, the real driver of growth isn’t charging more—it’s getting more new patients through the door. More people treated means more revenue, more word of mouth, and more long-term value for the clinic.

The ApproachWe didn’t just set up a Google Ads campaign designed for physiotherapy—we built it around the exact problems people were facing, speaking to them directly.This positioned the clinic not as a solution, but as the solution for those patients.

The TwistMost campaigns competed for the same broad “physiotherapy” searches—crowded, expensive, and often full of people who weren’t serious about booking. I took a smarter route: instead of chasing the crowd, I positioned the clinic directly in front of the patients most ready to act, and more importantly, those with a reason to.It wasn’t about spending more—it was about reaching the right people, at the exact moment they were looking for help.That shift unlocked a flow of booking-ready traffic that most clinics (and even agencies) completely overlooked.

The ResultsIn the first full month the campaign was active, it brought over 100 people ready to book.
That same month, the clinic welcomed 66 new, first-time patients.
What excites me most is that it didn’t stop there—the system created momentum, and the following month, growth climbed by over 40% compared to launch.And even now, it’s expected to climb further as we continue scaling.

The LessonThis wasn’t about running “just another ad campaign.”It was about applying a smarter, more precise system for physiotherapy clinics—one that consistently brought in the right patients, at the right time, showing them the right ads, with zero wasted spend.